Oct, 2007
Everybody has at least a few promotional products, and Puget Sound Business Journal wanted to find out what makes these items keepers. So the pub turned to PPAI for the scoop on which promotional products are most likely to stick around. At the top of the list are wearables and pens, which consistently steal the sales spotlight. Readers also learned that 18.5 percent of all promotional items were doled out as business gifts last year, followed by 11.4 percent given away at tradeshows.
So how does the above piece of news help you? Well, wearables (Tees, caps, aprons, scrubs, sweats, hoodies, jackets, uniforms, etc.) and pens are always appreciated when received. "Doling" them out as business gifts is a great way to have your clients see your name and advertise it to others for months and years! Well worth every penny you spend on them! In the long run, you will get more clients, sell more products, and provide more of your services using wearables and/or pens to promote your business.