http://www.youtube.com/watch_popup?v=8yjZF0d1WnY&vq=medium

PPAI's latest research video reveals that promotional products are the hands-down winner when it comes message recall—generating a 15-50% higher consumer recall rate than TV, print and online advertising! For more facts and figures, visit http://www.ppai.org/research

Promotional Products And Other Media: How The Media Compare On Reach, Recall And Reaction, a study conducted by PPAI Research and fielded through Market Tools, Inc. Copyright 2009. All rights reserved

Promotional Products Association International (PPAI) News:

Every advertiser’s mantra is recall. What do people remember about your ad? A PPAI study of American consumers surveyed in late 2009 revealed that 82 percent of consumers exposed to promotional products advertising within a one-year period recalled the company or brand advertised, while 75 percent could remember the advertising message.

Top 10 Reasons To Work With A Promotional Consultant

REASON #1: Consultants are the experts in their field. When you’re sick, you want a doctor who has the specialization and training to help you. PPAI consultants meet the highest qualification standards in the industry and display “The Mark of a Professional.” The MAS (Master Advertising Specialist) or CAS (Certified Advertising Specialist) designation after a consultant’s name means he or she has earned one of the industry’s only official certifications. There’s no need to spend all your time on the Internet or searching through catalogs. Your promotional products consultant will come to you—like...